Schedule

Gary Mullan, Managing Director, Prosperity Recruitment

 

 

09:00 People really care about the things they care about

  • New timeline = richer story
  • More opportunities for people to talk about your business
  • Make sure people see what is being said
  • Creating winning apps

Charles Dowd, Developer Relations, EMEA, Facebook

 

 

09:30 Seven Ways to Improve Online Conversion

  • Why is a focus on Online Conversion important?
  • What is needed to help a Web visitor make a buying decision?
  • Highlight examples of good practice & tactics used in optimizing buyer conversion
  • Case Study: Evergreen Health Store’s Online Store
  • Find out how Celebros Intelligent Site Search improves online conversion

Paul McGurran, Director of eCommerce, Magico
And
James Higgins, Online Store Manager, Evergreen Health Food Stores

 

 

10:00 e-fulfilment – effective and efficient

  • So you’ve got an optimised web site but now what?
  • Customer promise – & the power of social media
  • The internet prize – “go global”
  • Future proofing your e-fulfilment solution – scalability is key

Tony Mannix, Managing Director, Clipper Logistics UK

 

 

10:30 Morning Coffee, Exhibition Viewing & Networking

 

 

11:00 Building trust online – and keeping it

  • Selling a service instead of a product
  • Mega Trends affecting eCommerce
  • Protecting your brand
  • Building confidence with your customers
  • Keeping your customers information secure
  • Ensuring your service remains available

Dave Barnett, Director of Security Strategy, Symantec

 

 

11:30 The internet is more human than you think.

  • Planning to succeed
  • Your customer is smarter than you think
  • You get what you pay for
  • Love your business online
  • 24/7 Sales Person

Martin Casey, Managing Director, Arekibo

 

 

12:00 Avoid the race to the bottom on Price! – Process beats Price and Product

  • The psychology of buying
  • Why are most e-commerce websites are still trying to differentiate themselves on Price and Product?
  • Clearly articulated step by step process is what brings buyers across the line.
  • Customers are already in product mode when they reach websites and good engagement process can trump price every time.

Ian Dodson, Managing Director, Web Kitchen & Co Founder, The Digital
Marketing Institute

 

 

12:30 Advanced SEO for eCommerce & Web 3.0

  • Evolution of Web
  • Evolution of search
  • Role of SEO
  • SEO versus PPC
  • Effective Link building

Brian Martin, Director of Business Development, e-Celtic

 

 

1:00 Lunch Break, Exhibition Viewing & Networking

 

 

2:15 Multi Channel Retailing in a Digital Age

  • Brands now exist both off line and on
  • Knowledge before assumption
  • Brand Strategy before Digital Tactics
  • Why do you want that App?

Kristal Ireland, Head of Digital, Propaganda UK

 

 

2:45 Unlocking the Secrets of E-Commerce

  • Making it easy for customers to pay you — seamless checkout
  • Converting browsers into buyers
  • How e-commerce systems benefit e-tailers
  • Combating online fraud and providing reassurance
  • Top tips and statistic from the Sage Pay E-business benchmark report

John Fitchett, Channel Manager, Sage Pay UK

 

 

3:15 Case Studies; E-Tailing in Ireland; lessons learned and best practice strategies for success

Paul O’Shea, Head on Online, Meteor Mobile Communications
David Fitzsimons, CEO, Retail Excellence Ireland
Daniel Plueman, CEO, Happy Treads

 

 

4:00 Afternoon Coffee, Exhibition Viewing & Networking

 

 

Sage Pay Workshops

Learn More

Michelle Murphy, Sage Pay Specialist

 

 

 




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