Schedule
Gary Mullan, Managing Director, Prosperity Recruitment
09:00 People really care about the things they care about
- New timeline = richer story
- More opportunities for people to talk about your business
- Make sure people see what is being said
- Creating winning apps
Charles Dowd, Developer Relations, EMEA, Facebook
09:30 Seven Ways to Improve Online Conversion
- Why is a focus on Online Conversion important?
- What is needed to help a Web visitor make a buying decision?
- Highlight examples of good practice & tactics used in optimizing buyer conversion
- Case Study: Evergreen Health Store’s Online Store
- Find out how Celebros Intelligent Site Search improves online conversion
Paul McGurran, Director of eCommerce, Magico
And
James Higgins, Online Store Manager, Evergreen Health Food Stores
10:00 e-fulfilment – effective and efficient
- So you’ve got an optimised web site but now what?
- Customer promise – & the power of social media
- The internet prize – “go global”
- Future proofing your e-fulfilment solution – scalability is key
Tony Mannix, Managing Director, Clipper Logistics UK
10:30 Morning Coffee, Exhibition Viewing & Networking
11:00 Building trust online – and keeping it
- Selling a service instead of a product
- Mega Trends affecting eCommerce
- Protecting your brand
- Building confidence with your customers
- Keeping your customers information secure
- Ensuring your service remains available
Dave Barnett, Director of Security Strategy, Symantec
11:30 The internet is more human than you think.
- Planning to succeed
- Your customer is smarter than you think
- You get what you pay for
- Love your business online
- 24/7 Sales Person
Martin Casey, Managing Director, Arekibo
12:00 Avoid the race to the bottom on Price! – Process beats Price and Product
- The psychology of buying
- Why are most e-commerce websites are still trying to differentiate themselves on Price and Product?
- Clearly articulated step by step process is what brings buyers across the line.
- Customers are already in product mode when they reach websites and good engagement process can trump price every time.
Ian Dodson, Managing Director, Web Kitchen & Co Founder, The Digital
Marketing Institute
12:30 Advanced SEO for eCommerce & Web 3.0
- Evolution of Web
- Evolution of search
- Role of SEO
- SEO versus PPC
- Effective Link building
Brian Martin, Director of Business Development, e-Celtic
1:00 Lunch Break, Exhibition Viewing & Networking
2:15 Multi Channel Retailing in a Digital Age
- Brands now exist both off line and on
- Knowledge before assumption
- Brand Strategy before Digital Tactics
- Why do you want that App?
Kristal Ireland, Head of Digital, Propaganda UK
2:45 Unlocking the Secrets of E-Commerce
- Making it easy for customers to pay you — seamless checkout
- Converting browsers into buyers
- How e-commerce systems benefit e-tailers
- Combating online fraud and providing reassurance
- Top tips and statistic from the Sage Pay E-business benchmark report
John Fitchett, Channel Manager, Sage Pay UK
3:15 Case Studies; E-Tailing in Ireland; lessons learned and best practice strategies for success
Paul O’Shea, Head on Online, Meteor Mobile Communications
David Fitzsimons, CEO, Retail Excellence Ireland
Daniel Plueman, CEO, Happy Treads
4:00 Afternoon Coffee, Exhibition Viewing & Networking
